Gábor Palotai Design
Gábor Palotai is a Swedish–Hungarian designer, artist, graphic designer and typographer. His studio, Gabor Palotai Design, is based in Stockholm, Sweden, since 1987. He works on a broad range of commissions, art and design projects within the field of visual communication such as corporate design, visual identities, packaging, exhibition design, typography and book design.
During 2012 I was studying Graphic Design and had my internship period at Gábor Palotai Design for two months. I worked on various tasks during my internship period and one of my main tasks was to develop a logotype for Gábor Palotai Design. The brief was simple, it should be based on the letters GPD and stay true to their aesthetic.
Learnings
I had a very simple aesthetic from start joining Gábor and his team, something I sometimes felt insecure about, thoughts like “Is this enough or is it actually boring?” were sometimes popping up in my mind. At the studio I learned to explore this simple design even further and how to look into the details to make it as perfect can be, instead of putting more stuff on it in order to make it more interesting.
Additionally to the logotype I spent several days learning how to kern and work with typography properly and developed a lot of skills and love for typography in general. I learned that simple design isn’t simple or boring if it’s good, it’s the opposite.